Privacy policy

Privacy Policy

Last Updated: April 16, 2026

This Privacy Policy describes how REAL GRIT COMPANY (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.realgritcompany.com (the "Site") or otherwise communicate with us.

1. INFORMATION WE COLLECT (PERSONAL INFORMATION AND DEVICE INFORMATION)

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us, sign up for marketing, or otherwise communicate with us.

Personal Information We Collect

Depending on how you interact with the Site, the categories of personal information we collect may include:

  • Contact Information: Name, shipping address, billing address, email address, and phone number.
  • Order / Transaction Information: Items purchased, order history, date of purchase, order notes, and limited payment-related information. (Payment card details are typically processed securely by third-party payment processors and are not stored by us in full.)
  • Account Information (if applicable): Login, password, and other information you choose to save to your account.
  • Customer Support / Communications: Any information you provide when you contact us (for example, emails, messages, or other customer service interactions).
  • Marketing Preferences: Your preferences for receiving marketing communications, where permitted by law.

Device Information We Collect

When you access the Site, we automatically collect certain device and usage information, which may include:

  • Identifiers and technical data: IP address, device identifiers, browser type, operating system, time zone, and language settings.
  • Usage and interaction data: Pages or products viewed, search terms, referring/exit pages, clickstream data, and the date/time and duration of visits.
  • Cookie and similar technology data: Cookie information and similar technologies used to remember preferences, enable Site features, and support analytics and advertising (see Section 7).

2. HOW WE USE YOUR INFORMATION (ORDER FULFILLMENT, COMMUNICATION, AND SITE IMPROVEMENT)

We use your personal information to provide our services to you, which may include:

  • Order fulfillment and customer service: Processing payments, confirming orders, shipping and delivery, returns/exchanges, and communicating with you about your purchase.
  • Communication: Responding to inquiries, sending transactional messages (like order confirmations and shipping updates), and—if you opt in—sending marketing messages about new products, launches, and offers.
  • Fraud prevention and security: Screening orders for potential risk or fraud and protecting the Site, our customers, and our business.
  • Site analytics and improvement: Understanding how customers use the Site, improving functionality and performance, and developing new products and services.
  • Legal and compliance purposes: Enforcing our terms and policies and complying with applicable laws, regulations, or lawful requests.

3. SHARING YOUR INFORMATION (SHOPIFY, SERVICE PROVIDERS, AND LEGAL DISCLOSURES)

We share your personal information with third parties when necessary to provide the Site and our services, to fulfill your orders, and as otherwise described in this Privacy Policy. Examples include:

  • Shopify: We use Shopify to power our online store, including checkout, order management, and certain hosting and analytics functionality. You can read more about how Shopify uses personal information here: https://www.shopify.com/legal/privacy.
  • Service providers and vendors: We may share information with trusted third parties that help us run our business, such as:
    • Payment processing partners
    • Shipping carriers and logistics/fulfillment partners
    • Email and customer support tools
    • Analytics providers (such as Google Analytics)
    • Advertising and marketing partners (as described in Section 4)
      These service providers are authorized to use your information only as needed to perform services for us.
  • Business transfers: If we’re involved in a merger, acquisition, reorganization, bankruptcy, or sale of all or part of our assets, we may share or transfer your information in connection with that transaction, subject to applicable law.
  • Compliance with law and protection of rights: We may disclose your information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, court order, or other lawful request, or to protect our rights, property, and safety and those of our customers or others.

4. BEHAVIORAL ADVERTISING

As described above, we may use your personal information (including device and usage information) to provide you with targeted advertisements or marketing communications we believe may be of interest to you. This may include working with third-party advertising partners who help deliver ads based on your activity on the Site and across other websites and services.

You can opt out of targeted advertising by using the links provided by the respective platforms, for example:

You may also be able to opt out of some advertising through the Digital Advertising Alliance (DAA): https://optout.aboutads.info/

Please note that opting out does not mean you will stop seeing ads altogether—it means the ads you see may be less relevant.

5. YOUR RIGHTS

Depending on where you reside, you may have certain rights regarding your personal information. These may include the right to:

  • Request access to the personal information we hold about you
  • Request correction or updating of inaccurate personal information
  • Request deletion of your personal information (subject to certain exceptions)
  • Request a copy of your personal information (portability), where applicable
  • Opt out of certain marketing communications by using the unsubscribe link in our emails (or by contacting us)

If you would like to exercise any of these rights, please contact us using the contact information below. We may need to verify your identity before processing certain requests, and we may deny or limit requests where permitted by law.

6. DATA RETENTION

We keep personal information only for as long as necessary to provide our services and for legitimate business purposes, such as maintaining records, resolving disputes, enforcing our agreements, and complying with legal obligations.

When you place an order through the Site, we will maintain your order information for our records unless and until you ask us to delete it, and unless we are required or permitted to keep it for legal, tax, accounting, or operational reasons.

7. COOKIES

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences.

8. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

9. GOVERNING LAW

REAL GRIT COMPANY is incorporated in Wyoming and operationally based in Pennsylvania. This Privacy Policy and your use of the Site are governed by the laws of the State of Wyoming, without regard to its conflict of law principles.

10. CONTACT INFORMATION

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us:

REAL GRIT COMPANY
Pennsylvania Operations
Email: [Insert Email Address]
Website: https://www.realgritcompany.com